Unless you are selling a truly unique product or offering a one of a kind service, your company probably has a lot of competition for clients. While using SEO strategies is a great way to ensure customers find your website, you can retarget some of the searchers who have visited the websites of your competitors and win them over to your business, as well.
Search remarketing gives you a second chance at potential clients who might have passed you by the first time they searched the Internet for businesses like yours.
Remarketing your site can involve tagging, placing a cookie, a visitor to your website and targeting them through ads that appear on other web pages they are visiting. If you have ever gone to a news website, for example, and have seen ads for business websites you have visited in the past, chances are you have a cookie on your computer and those products or services are being remarketed to you. This strategy can also involve finding searchers who have used keywords on search engines that are relevant to your company and targeting them with ads to attract them to your site.
Call Gcomm.Digital today to learn more about these strategies and find out how remarketing can attract new clients to your business website.